Reassessing the Influence of Mental Intangibility on Consumer Decision-making
نویسندگان
چکیده
منابع مشابه
the influence of the neo-platonic concept of poetic imagination on wordsworth’s poetry
بر اساس نظریه افلاطون در باره شعر خلاقیت هنری مورد انتقاد قرار گرفته است. نظریه کلی در مورد شعر این بود که شعر از ظواهرتقلید میکند و نه حقیقت. چون سایه ای از حقیقت است. اما با پیدایش فلسفه نو افلاطونی، انتقاتات قبلی در مورد شعر و شاعری اصلاح شد. فلوطین در کتاب انئید، اساس خلق هنری را بر محور مُثل افلاطونی قرار داد. وی باور داشت که هنر مندان در خلق آثار هنری، تحت تاثیر مُثل افلاطونی بوده و عوالمی ...
Influence of Query-Based Decision Aids on Consumer Decision Making in Electronic Commerce
This research investigates the influence of computerized search engines on consumer decision making in the electronic commerce environment. The results indicate that by providing well-designed decision aids to consumers, it is possible to significantly increase consumer confidence, satisfaction, and decision quality. Consumers who have access to query-based decision aids perceive increased cost...
متن کاملDecision neuroscience and consumer decision making
This article proposes that neuroscience can shape future theory and models in consumer decision making and suggests ways that neuroscience methods can be used in decision-making research. The article argues that neuroscience facilitates better theory development and empirical testing by considering the physiological context and the role of constructs such as hunger, stress, and social influence...
متن کاملComparison-Shopping Websites: An Empirical Investigation on the Influence of Decision Aids and Information Load on Consumer Decision-Making Behavior
Rapid advances in Internet commerce technology have brought about the emergence of comparison-shopping Websites, which act as agents to consolidate vast amounts of product information. Researchers have traditionally focused on incorporating the latest database interrogation technology and investigating the economic implications of the existence of comparison-shopping Websites. Little attention ...
متن کاملThe impact of price frames on consumer decision making :
The impact of price frames on consumer decision making: Experimental evidence We analyse a stylized model of the world grain market characterized by a small oligopoly of traders with market power on both the supply and demand side. Crops are stochastic and exporting countries can impose export tariffs to protect domestic food prices. Our first result is that export tariffs are strategic complem...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Market Research
سال: 2017
ISSN: 1470-7853,2515-2173
DOI: 10.2501/ijmr-2017-036